John Piper on Returning to Doctrinally Focused Local Church Planting

This quote comes from his 2002 book "Counted Righteous in Christ: Should We Abandon the Imputation of Christ's Righteousness?" Here (pg. 33-34) he considers the centrality of doctrine in local church planting in contrast with the contemporary marketing schemes of many plants. He sets the righteousness that comes through faith in Christ as the doctrinal cornerstone of fervently biblical church planting -

"If I want to see churches planted out from our church and others, why invest so much time and energy in defending and explaining the historic Protestant vision of justification as the imputation of Christ's righteousness? I have answered this already but will say again, I think we have enough churches being planted by means of music, drama, creative scheduling, sprightly narrative, and marketing savvy. And there are too few that are God-centered, truth-treasuring, Bible-saturated, Christ-exalting, cross-focused, Spirit-dependent, prayer-soaked, soul-winning, justice-pursuing congregations with a wartime mindset ready to lay down their lives for the salvation of the nations and the neighborhoods. There is a blood-earnest joy that sustains a church like this, and it comes only by embracing Christ-crucified as our righteousness."